On the back of an enormous publicity campaign, Frankie Goes to Hollywood dominated British music in 1984. Frankie's dance-pop borrowed heavily from the then-current Hi-NRG movement, adding a slick pop sensibility and production. What really distinguished the group was not their music, but their marketing campaign. With a series of slogans, T-shirts, and homoerotic videos, the band caused enormous controversy in England and managed to create some sensations in the United States.